The second trimester is the sweet spot for getting ready for a baby. You know the pregnancy is moving forward, you can still move comfortably, and the third-trimester exhaustion plus the newborn blur haven't swallowed your calendar yet. Most of what you'll buy isn't urgent the day you bring the baby home, but a lot of it is on a lead time you'd rather not think about.
On average, US parents spend around $3,500 getting set up. The move we care about isn't cutting that number down to a fantasy figure; it's spreading it so the cash flow doesn't punch a hole in your month. A deferred-interest style promo on a card lets you do exactly that, as long as you treat the deadline like a deadline.
Straight talk: 0% for 18 months isn't a discount, it's a deadline. If there's still a balance when month 18 ends, the card's regular APR applies to the remaining amount, and the math stops being friendly. The plan only works if the autopay hits $194.44 every month and the balance is zero by the end of the window.