Life insurance is a contract in which an insurer pays a stated sum, known as a death benefit, to named beneficiaries when the insured person dies, in exchange for premiums paid during the insured's lifetime. It is meant to replace lost income, cover debts such as a mortgage, or fund future expenses like college tuition, and it is one of the few financial products whose payoff is triggered by death rather than by market performance.
The two products that matter for most shoppers are term life, which covers a set period (commonly 10, 20, or 30 years) and pays only if the insured dies during that window, and permanent life, which covers the insured for life and builds a cash value that grows over time. Term is usually far cheaper for a given amount of coverage, while permanent is more expensive but adds an investment-like component. Riders, the add-ons that let you customize coverage, are another key differentiator and are often where insurers compete or cut corners.
When comparing policies, focus on the death benefit you need, the length of coverage, the premium at each policy year, the insurer's financial strength rating, and the specific riders included. Quotes for the same coverage can vary significantly between insurers, so comparing on an apples-to-apples basis is essential.