Your upstairs rooms stop roasting in the summer and freezing in the winter once you get the attic sealed and insulated right. The actual installation usually takes just one or two days, and if you book during the off-peak season for contractors, you will often find better crew availability and lower labor rates. Timing it right makes a noticeable dent in the total bill.
You want to get at least three different quotes from local insulation contractors before you commit to any work. Prices and approaches vary wildly between companies, and having multiple estimates gives you leverage to negotiate. Once you pick the right crew, you can map out how to pay for the project without scrambling.
That intro window is a hard deadline, not free money, and any balance left over when it ends will start racking up standard interest charges fast.