Picture the lot before you picture the loan. A quarter-acre on the edge of town with morning light on the back fence, a short drive to work, and a hookup for water already at the street. Land is also where plans go quiet for a while: surveys to order, soil to test, a builder to negotiate with. The point of buying in winter is that the dirt doesn't move, so sellers do. That can mean a real discount, or it can mean a lot with a problem no one is talking about. Either way, the slow season is your chance to look hard.
The money is simpler than the land, which is why we start with it. At roughly $95,000, you're looking at about $5,278 a month if you spread the cost across an 18-month window. That's the headline. Down payment, closing costs, property tax, and the things you haven't thought of yet are not.
Here's the honest part: an intro 0% period is not free money. It's a deadline. If there's still a balance on the card when month 19 hits, that balance starts accruing interest at the card's standard APR, and the rate you didn't pay attention to becomes the one that defines the deal. Pay the card off, or move the balance to a real land loan, before the window closes.